This article is only about the site bit of your business. If you think that setting up a marketing website is tough as hell then think again. You do not have to do everything from scratch, because these days there are solutions for creating a website with relative ease. One of those solutions is called OptimizePress – and with the help of that example, this text is going to be your basic guide on how to create a marketing website.
OptimizePress is a WordPress theme/plugin that provides you with a live editor system for creating the necessary areas of a marketing website. These include all sorts of landing pages, membership portals, registration pages, sales and marketing pages etc. The cool thing about the live editor system is the fact that it’s so advanced you can simply drag and drop page elements into it and watch your site become a living thing in front of your eyes.
OptimizePress comes equipped with a decent feature set that will surely help along in the creation of your marketing website. Let’s take the element browser system, for example. I told you about the live editor system already, now I will inform of how the element browser system fits into it. The browser has over forty page elements in it that you can drag and drop into the editor system. That way everything is kept nice and simple, and can be rectified at any moment if something isn’t right.
When you are entirely new to creating web-pages, the 30+ page templates will be a tremendous help to you.
Create Membership Portals
A good marketing website has to have membership functions, so that people can log in, receive your newsletter, or buy products. The secure membership portals in OptimizePress rely mainly on OptimizeMemeber, a membership add-on that helps you run your membership portals efficiently and securely by directing users to content via their own membership accounts. Should things get down to purchasing then there’s some integrated payment gateways available too (PayPal, Authorize.net, ClickBank, and Infusionsoft).
Other OptimizePress Features
OptimizePress supports additional tools like Google Analytics, Google Content Experiments, Kissmetrics, Optimizely, Visual Website Optimizer; plus a handful of email service providers like aWeber, MailChimp, iContact, GetResponse and more.
The Core Package – $97. You can install OptimizePress on up to three sites with this version.
The Publisher Package – $197. Use OptimizePress on 10 sites.
The Pro Package – $297. OptimizePress available for installing on unlimited sites.
The tool comes with a 30-day money back guarantee.
Wrapping It Up
If you don’t know where to start with creating a marketing website and you have plenty of money to spare, try OptimizePress. It will definitely make your life easier when compared to the hassle you have to go through when building a marketing site from scratch.
Be sure to have a look at my full review of OptimizePress too.