How to maintain and increase my blogs traffic, is the question, asked by many bloggers. Those two aspects of having a blog are crucial for keeping it sustainable. As your blog gets older and, therefore, establishes itself more and more within the niche, it gets a lot easier to maintain the traffic. In this article I’ll give you a general overview on how to increase the traffic when, at the same time, building the blog up.
Optimise the content of your site for the search engines:
It’s one of the best and basic steps for increasing traffic in your blog. It works quite simply – the higher you are in the search engines, the more traffic you’ll get, so, optimisation will definitely come in hand. There are many different ways of how to execute that operation, but, despite that, learning to use those techniques correctly takes time, so don’t expect too quick results. Don’t hesitate when taking this step, after a matter of time and patience results will come and success is most certain.
Target your audience:
It’s vital to make sure, to whom are you really writing for. As in order to generate traffic, your blog has to have quality content, it should be concentrated onto a certain group of interest as well, in order to keep them reading and coming back, to read again. So the main point is to keep the content appealing and beneficial.
It’s the most effective way when your blog is still fresh and needs a boost in traffic. There are numerous advertising programs available, you’re the one who has to find the best-suiting one. One of the most popular ones is the pay-per-click program where you insert an advertisement into your blog and earn from every click a customer has made on that advertisement. Also, you can use social media programs, pay-per-impression programs, etc. If you have some money available for advertising, then consider even paying for advertising your blog. It’s absolutely worth a shot!
Make sure your pages have been indexed:
It isn’t rare, that search engines won’t index your page right away. That’s why you should make sure that they are indexed. Search engine traffic is probably the best way to get your blogs traffic boosted up and every search engine allows you to submit your site to them so they can crawl your site and easily index it.
Visitors won’t come back if the information in your blog isn’t benefical nor doesn’t satisy their needs. That’s why, if you want to increase the traffic on your site, your content should have a high quality. Even mediocre or decent is good enough, HIGH quality is all that matters. You’re not the only blogger out there, thereby you have to stand out from others and having a good quality is the main step to take in order to fulfill that term.
The content has to be relevant:
By now, you have your niche, therefore you have some boundaries to not be stepped out of. If the content has no connections with your niche, it’ll drive your audience away and traffic will go down. So don’t start posting about random topics, since your audience was attracted by the content you originally had in your blog.
Regularity is a key in this game. Keep a regular interval between your posts, as your audience can expect when a new post is coming up, thereby are more willing to read it ASAP. Don’t make the interval too long, as your visitors will just forget the existence of your blog. So, make a schedule and post according to it. In that manner, an increase in traffic is guaranteed.
Social media is your advantage:
When we talk about promoting in our current society, then information travels nowhere faster than via social media. You may have noticed that most of your friends and relatives have an account in Facebook, LinkedIn Twitter, etc. That’s why you have to show that you and your blog are present in there, too. Keep in mind, that once you start promoting via social media, your reputation cannot be damaged in any way, thereby: don’t post anything offensive, respond to the comments and overall concentrate on being polite and sympathetic. When carrying everything through correctly, social media will play a huge role in boosting up your blogs traffic.